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— George Takei, Actor, Author, Director, Activist

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ONLINE—Increasing Your Visibility: Effective Strategies for Reaching the Public, Decision Makers and the Media

August 18 @ 4:00 pm5:00 pm

A series of headshot photographs of conversation panelists against a colorful background.

On August 18, join California Humanities for Increasing Your Visibility: Effective Strategies for Reaching the Public, Decision Makers and the Media a conversation with humanities programmers from across the state. This event is part of our series Tools of the Trade: A Practical Series for Humanities Programmers.

August 18, 2022 4:00-5:00 p.m. PST

Register for the Online Event

Explore how we can raise the visibility and impact of public humanities programs, through a conversation California Humanities grantees who have recently garnered new relationships with stakeholders and the media. In this online session, you will hear short presentations by programmers across the state, and learn how your peers in libraries, museums, and cultural organizations create innovative ways to market public programs. 


Holly Alonso has served as Executive Director of Peralta Hacienda Historical Park in Oakland for 22 years.  She developed “Faces of Fruitvale”, an exhibit consisting of first-person photopanels and audio interviews with the diverse community of Fruitvale. The historic site won the National Museum Medal in 2017 for its “outstanding contribution to the community.”   

Philip W. Chung is a project advisor for the Japanese American National Museum’s “Little Tokyo Drift” exhibition, which covers the history of the Japanese American car scene in Southern California from the 1930s to the present. Philip works as a producer, writer, and creative director at companies including Lodestone Theatre Ensemble, Netflix and HBO Max.  

Karina Huerta is a Youth Services Librarian at Sunnyvale Public Library. She received her Master of Library and Information Science degree from San Jose State University. Karina was awarded the Library Innovation Lab Grant in 2019 which helped her develop the Marigold Series, a series of events intertwining the Latinx and South Asian communities and cultures of Sunnyvale, CA.  

Drew Oberjuerge is the Director of the Riverside Art Museum (RAM). In 2014, she directed the Community Stories-funded project, Off We Go: Into the Wild Blue Yonder, an interactive exhibition of photographs and text that shared stories of Southern California veterans in Riverside. A strong proponent of collaboration and community partnerships, she has led the establishment of The Cheech Marin Center for Chicano Art & Culture of the Riverside Art Museum, a public private partnership with collector Cheech Marin, the City of Riverside and RAM.


Christi Shortridge, Interim Communications Director, California Humanities. Christi is an experienced Communications and Advocacy Consultant for State Humanities Councils. Christi has experience with an extensive mix of communications-related work—Communications Director, Digital Media Strategist, Blogger, Legislative and Advocacy Specialist, Congressional LA and Press Secretary, Writer, Graphic Designer, and Special Event Planner. She has created award winning projects for Nevada Humanities and Minnesota Humanities Council.

About this series: To advance our goals of supporting the public humanities field and assist with recovery from the impacts of the COVID-19 pandemic, California Humanities is pleased to offer a series of free online learning sessions in 2021-2022 to help build and rebuild the capacity of individuals and organizations to provide relevant, responsive, and engaging programs in our communities. Tools of the Trade will spotlight the innovative and creative work being done by California Humanities’ grantees and partners. We will provide opportunities for everyone working in the public humanities field, wherever they may be, to learn from one another and strengthen our sense of commonality and common purpose.

Questions? Accessibility needs? Contact Program Associate Kirsten Vega at 


August 18
4:00 pm – 5:00 pm
Event Category:


CA United States