Cal Humanities

"The understanding of a culture comes from hearing the language, tasting the food, seeing personal interactions, experiencing the traditions, and so much more in context."

— Elizabeth Laval & Candice Pendergrass, Sikh Youth Public History Project

"The understanding of a culture comes from hearing the language, tasting the food, seeing personal interactions, experiencing the traditions, and so much more when it is in context."

— Elizabeth Laval & Candice Pendergrass, Sikh Youth Public History Project

Tools of the Trade: Increasing Your Visibility

In this Tools of the Trade session, recent California Humanities project directors shared their experience with raising the visibility of their projects, garnering recognition for their work, and cultivating lasting relationships with local media outlets, elected officials, and community leaders. 

Participants  

Holly Alonso, Executive Director of Peralta Hacienda Historical Park in Oakland since 2000 and project director of “Faces of Fruitvale”, an exhibit consisting of interviews and photo portraits of members of this diverse Bay Area community. The historic site won the National Museum Medal in 2017 for its “outstanding contribution to the community.”  

Philip W. Chung helped lead the Japanese American National Museum’s “Little Tokyo Drift” exhibition, which explored the history of the Japanese American custom car culture in Southern California from the 1930s to the present. Philip works as a producer, writer, and creative director at companies including Lodestone Theatre Ensemble, Netflix and HBO Max.  

Karina Huerta is a Youth Services Librarian at Sunnyvale Public Library. A participant in the 2019 Library Innovation Lab cohort, Karina directed “The Marigold Series”, a multifaceted public humanities project that explored the connections between Latinx and South Asian cultures and brought members of both communities together in a series of programs celebrating fall holiday traditions.  

Drew Oberjuerge is the Director of the Riverside Art Museum (RAM) who recently led the establishment of The Cheech Marin Center for Chicano Art & Culture, an innovative public-private partnership. In 2014, she directed Off We Go: Into the Wild Blue Yonder, an interactive exhibition of photographs and text that shared stories of Southern California veterans in Riverside.  

Moderated by Christianna Shortridge, Communications Consultant and Principal

Recorded August 18, 2022. 

See our list of Tips & Resources for Increasing Visibility. 

About Tools of the Trade:

To support the public humanities field and promote its recovery from the impacts of the COVID-19 pandemic, California Humanities organized and delivered a series of free online learning sessions in 2020-2022. Aiming to build and rebuild the capacity of individuals and organizations to provide relevant, responsive, and engaging humanities programs, Tools of the Trade enabled California Humanities’ grantees and partners to share their innovative and creative work with other humanities practitioners.

Tools of the Trade is made possible by the National Endowment for the Humanities (NEH) as part of the American Rescue Plan (ARP) and the NEH Sustaining the Humanities through the American Rescue Plan (SHARP) initiative. 

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